There’s still a way to go – finishing strong
There is a phenomenon doing business in Australia…some people and industries start winding down in late October and by early November, some 7 weeks before Christmas, they have almost stopped, productivity goes out the window, and Christmas parties and wind-ups begin. This is significant…especially for small business owners, as stopping in November and December and just servicing existing clients determines how well the start of the New Year will be.
1. BE INTENTIONAL ABOUT PRE-BOOKING ACTIVITY AND BUSINESS INTO THE FIRST THREE MONTHS OF 2020
You may be feeling exhausted from the year. Especially if you have had challenges with people, business, family or you may have been working through issues yourself personally or professionally this year. Or it just could have been an amazing year…overwhelmingly happy, joyous, traveling, birthdays, tonnes of great customers…and now you’re just plain worn out…and coming home to binge-watching the new season of the Crown on Netflix is much more appealing than following-up on clients whom you have dealt with this year, but just haven’t had time to catch up with since.
2. RECHARGE & REFOCUS
- It’s important that we take that time to recharge and refocus to end the year strong and start the new year right.
- If that means going away for a weekend to recharge, finding a happy place to sit and reflect, doing a recharge journal (I used one fromhttps://amandaviviers.com/product/pause-new-year-vision-book-download-version/) to prepare for the final push, then do it…It’s time!
3. WHAT YOU DO IN THIS 90 DAYS WILL PAYBACK IN THE NEXT 90 DAYS
- The business activity that you conduct in these next two months will absolutely determine, how prosperous and profitable you are at the start of 2020.
- 90-day cycles are important for tracking and building your business. Make sure you work right up until you are going on leave, because the appointments, sales, contracts and agreements you sign now, will often take a while to move through the sales and cash flow cycle.
- Update your annual business and marketing plan ahead of time.
- Make appointment bookings or marketing activities to prepare and stay out of the feast or famine sales cycle.
Finally, take action…immediate, unwavering, intentional action. Without it, its just words and plans, and nothing will come of it if there is no action.
John F. Kennedy once said, ‘There are risks and costs to action. But they are far less than the long-range risks of comfortable inaction.’
Let’s finish strong in 2019.
In gratitude, Donna